Founders Bootcamp Alumni Spotlight: FIT Solutions (W18-FBGB)

FIT Solutions is a one of a kind company that aims to provide IT consulting and support to businesses between 10 – 2000 employees. Ephraim Ebstein is the CEO of FIT Solutions, and along with co-founder, Joel Richey, started their company to fill the gap of high-quality customer service in the IT industry. Ephraim began his career as an engineer and worked for a number of companies across San Diego County.

Before they began their venture, getting IT service was a long, painful a process. When clients called for IT support, they would first be connected to the help desk and then assigned a Tier 1 Technician where they would try to troubleshoot and solve the issues. If the technician wasn’t able to solve an issue, a client would be passed along to the Senior Technician, and then to a Senior Manager and so on. This bottleneck could cost the client anywhere from 30 minutes to over an hour.

Ephraim took what he learned from the different business that he previously worked for and created FIT Solutions. They have sped up this process by skipping the help desk altogether and only hiring the highest level Engineering Consultants to work for them. Every time customers call in, they speak to an Engineer from their dedicated support team. It’s similar to having a personal concierge. FIT Solutions provides faster resolutions and a better customer experience by offering the highest-quality service and a level of familiarity between client and Engineer. Their vision and mission is to make IT support a wonderful experience, and they are accomplishing this by hiring A-players.

Ephraim and Joel took the risk to open FIT Solutions because they felt they could do a better job after already working with other businesses that were not focused on certain aspects of excellent customer service. They saw it more as an opportunity to excel than a risk to fail. FIT Solutions’ main competitive advantage is that they have a faster process for IT support by having high-level engineers act as consultants. With a faster IT support system, the employees are able to perform better, which then translates to happier customers for them.

However, they have had some challenges in the past. FIT Solutions once had a customer terminate their contract due to their budget limitations. The customer went on to sign a contract with another IT company, but after six short months, they sought out FIT Solutions again because of their impeccable customer experience and ability to reduce downtime for their employees, compared to their competitors. Another challenge for FIT Solutions is to be patient in their hiring process for A-players only. They are growing very quickly and need to make more hires, but they never want to compromise talent because of time constraints. Each hire is an investment in the company’s success, so they try not to rush their decisions. Ephraim, Joel, and Executive Director Kelly Denham joined the Founders Growth Bootcamp because they saw an opportunity to improve their business processes. They wanted to focus on restructuring their accounting department and developing a sales team. Each program module was able to give them certain gems that they had not necessarily been looking for,but found extremely valuable. By investing more into their accounting department, they were able to transform it into a profit center while also determining the best way to structure their sales department which has led to a year of exponential growth. Before joining the Bootcamp, FIT Solutions knew how to manage one monthly recurring revenue, but now it’s discovered more opportunities to increase its number of revenue streams with help from the Bootcamp’s business mentors.

At the end of 2018, FIT Solutions will be a $7 million company. In three years, they expect to be a $25 million company and in 5 years $50 million. They look to expand their Procurement and Professional Services offerings while also putting a heavy focus on their successful healthcare, legal and finance verticals. Since graduating from the Bootcamp, they have increased their revenues 40% by increasing volume of sales. Within two quarters, they nearly doubled their workforce. In the near future, they will be adding a sales and marketing team, which will help FIT Solutions scale even larger. Kelly’s advice to small business owners:

“Stay true to your vision. If you stand strong behind your business mission, you will succeed.”

-Kelly Denham, Executive Director at FIT Solutions

To learn more about FIT Solutions, check out their website here.

Founders Bootcamp Alumni Spotlight: (W18-FBGB) is a technology and media entertainment industry company that looks to disrupt the current processes of engagement with entertainers and their audiences. It’s an interactive digital media “echosystem” that makes it easy for content creators to connect with their best fans. Founder Derrick Ashong created in hopes of connecting fans with their entertainment idols. By doing so, the company understands different audiences and groups much better than other media platforms like YouTube. They have developed more advanced analytics that allow producers and content creators to better understand their markets and their consumers’ behaviors.

At first, Derrick got started in the industry as a touring band member. He was creating and producing a lot of great content, but he shifted his focus when he returned to his alma mater, Harvard, for PhD research on how concepts of open-source software could influence content promotion. Derrick began to notice certain trends on how programmers and content producers think about intellectual property. Despite naysayers – including his professors –  graduate school guided Derrick into media and entertainment entrepreneurship, where it led to him running business development for a multi-platinum music producer and hosting a show on Oprah Radio. Later, he was recruited by Al Jazeera English to build a show where young people around the world use Twitter to decide what the news is, and what they want to hear about – they had the perfect opportunity to make their voices heard, as immediately after Derrick began hosting the show, the Arab Spring broke out, shaped by the voices of young people on social media.

Derrick’s band, Soulfège, had charted #4 in his native Ghana, right behind Beyoncé, reaching 100 million+ fans in 50+ countries.  That’s when Derrick realized that he didn’t know who his fans were, so he could not re-target them for his next album release.  A lightbulb went off in his head that Beyoncé, and the entire Media & Entertainment industry, had the same problem.  That’s when he knew he wanted to utilize digital and social media to transform how artists and other content owners connect with their audiences.

What came next was the question of how one can engage with the content beyond the viewership. No one had any idea who was buying the music, tickets, movies, and so on. There was a missing piece in understanding who the precise audience was and who the best engagers for a piece of content were. The lack of data pushed Derrick to produce something where the content creator can develop a mutually beneficial relationship with the content consumer. There is a consumer-facing component, but there is also a business-to-business aspect that is more important for the content aggregator and producer. is designed to help those people understand the nature of the market and how to communicate with their audience for their needs.

Derrick took the initial risk to start after working with a lot of influential people in the media world, but he aspired to be his own boss. By starting, Derrick felt like he could explore his full creative potential. Before he entered the market, the industry was being run by large companies like Facebook and YouTube. What differentiates from them is that those companies tell you how many people viewed your content, but they do not tell you who they are. Netflix and Amazon, on the other hand, are not that interactive, but they produce amazing content. These companies will not show the audience data results and the analytics to the content producers. You could be a world-class producer for a show on Netflix and not know who your viewers are. changes the content climate by bringing a social feel where you can share the audience with the producers. With, the user controls their own data, and the creator can push out a message to receive a response at a much more rapid pace and monetize their platform by sharing audiences with other companies.

Initially, the company did not see the growth that they wanted. The biggest roadblock had to overcome was capitalization – raising money in Silicon Valley. It took years to receive the capital they needed, but this caused them to figure out how to generate the revenue they needed to grow. They would take meetings with investors, but many of them would not understand the pure potential in the marketplace.

Derrick met Kim Folsom during an executive screening call, where she encouraged him to consider the Founders Bootcamp. Derrick says it was one of the best decisions he has ever made for his company.  It provided the roadmap of how to be a fully functional company. They were able to focus on scaling, fundraising, developing recurring revenue models, operations and building infrastructure. After going through other accelerators, Derrick thought it would be similar to the rest, but he was blown away by the attention to detail. Going into the Founders Bootcamp, Derrick did not know enough about how to manage personnel nor how to create internal systems. Once he went through the Founders Bootcamp, he developed the skills and knowledge on how to implement the necessary processes into his business. By establishing new recurring revenue models, Derrick was able to scale instantly.

In the next 3 to 5 years, Derrick believes will be a multi-billion dollar worldwide enterprise that redefines the industry by establishing a better relationship with consumers and content creators. was accepted as one of the top eleven startups in the world for Google Demo Day. He received a lead investment from Astia Angels in Silicon Valley. And won the Founders First Capital Growth pitch contest.  Derrick recently closed several deals with global companies that will generate an increase in revenue in several different areas.

The company has put a lot of investment into, and in order for them to become the global brand they hope to be, they have had to cultivate an immense amount of patience. All of that patience seems to be paying off. Derrick estimates they will be profitable by June 2019.

One piece of  advice that Derrick wants to share with the small business community is:

“Take a hard and honest look at your company’s strengths and weaknesses and pivot as many times as necessary to reach a brighter destination.”

-Derrick Ashong

Make sure to check out to learn more about their journey and their plans for the future.