Learn About The Experience From Our Challenge Graduate.

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Challenge Purpose.

The Challenge is designed to help small business owners who struggle with flat sales OR wanting to hit the “next level” OR looking to build value for future sale OR wanting to recapture momentum in their business.

Who is it for.

This program is for entrepreneurs with established businesses, earning between $50,000 and $250,000 in annual revenue, who want to achieve growth.


This program runs for 60-days with virtual group sessions every other week through interactive course work, combined with 1-on-1 and group tutorial support.

Tuition & Scholarship Opportunity.

The tuition is $5,600 US ($250-$500 if qualified for a scholarship), per company (CEO and key team member).

If you have a USA-based business with at least $50,000 of annual revenues, and qualify in one of the below categories, you may be eligible for a premium wage Job Creators Scholarship.

Special considerations for:

  • Woman-owned business,
  • People of color,
  • Military Veterans,
  • Membership in participating business organization,
  • Located in a low to moderate income (LMI) area


Our 100% money back guarantee: If business owner(s) attends 100% of the modules, 100% of their SUCCESS Work is completed, & attends 100% of their coaching calls, and after 6-months if the business didn’t improve as a result of going through the Founders First Challenge, you’re entitled to a full refund of your paid tuition participant fees. 

Cash & Prizes.

Upon successful completion of this Challenge, those businesses who meet our criteria will be given the opportunity to present at our Pitch, Presentation & Graduation Day.

  • 5-Minute Presentation
  • Opportunity to win cash & prizes of $5,000
  • Celebrate with Family, Friends and Fellow Participants
  • Winners Qualify to Participate in next-level upcoming Founders “Boot Camp”
Challenge logo - Founders First

Program Summary.

60-day Mini-Accelerator Program consists of four (4) workshops where you will learn how to work ON your business, not just IN your business! Program completes with Pitch and Graduation Event with opportunity to compete for up to $5000 cash and service prizes. Includes 18 months of post program support coaching and support.

Workshop Highlights.

  1. Spot Growth Opportunities: How to spot growth opportunities and identify which can maximize your revenue gains. Converting opportunities into action.
  2. Leverage Your Strengths: How to leverage your strength to choose strategies to make growth happen and surpass your competition. Doing the right things, not just doing things right.
  3. Secrets of Leadership: Secrets of Leadership toward attracting and retaining talent. How to build a high performing team and empower your organization. Identifying and recruiting new partners, resource providers as “stakeholders.”
  4. Your Business Story: Ways to tell your business story to win new customers, key partners, talent and funders while keeping your personal and professional “edge”.

Most workshops are held from 6pm to 9pm PST. Sign-up to receive the specific location schedule for 2021.

Join the largest national platform for growing businesses led by diverse founders.

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